Coaching Services

Coaching Overview

I think I make a difference with the athletes I coach, and not just in their racing abilities. When you partner up with me as your coach, you get me. Your coaching doesn’t come from an impersonal ghost-writer who you will never get to know, it doesn’t come from a cut and paste solution that’s ‘supposed to work’ for everyone and the coaching certainly isn’t generated by some mindless coaching software that will never know your name. You are coached by me.

The reasons I coach are many – I like to provide impactful guidance, help stretch boundaries, introduce unfamiliar concepts, demonstrate there are many ways to get to a goal, explain the improvements and outline the potentials for improvement, and the list goes on.

My commitment to each athlete is personal and I take pride in the amount of effort I put out to ensure I am doing everything I can to meet their needs – flexibility in service delivery, real-time adjusted training calendars hosted on TrainingPeaks, training based on the athlete’s goals and events in balance with work and life commitments (you tell me how many hours you can train and I’ll design the solution), strategic focus on training, on racing, and how to put it all together.

Texting, emails, phone calls, videos, homework, nutrition, race gear recommendations, pacing, hydration, visualization, pre-event mindset, race day plan/strategy, recovery, time-off, time-on, daily analysis, injury recommendations/path forward, daily feedback, and calendar planning for each athlete are some of the things that I do, every day.


“I had tried other coaches before Shaun Taylor and did not see any meaningful improvement. After training with Coach Taylor for less than a year, I was already seeing significant advances on my performance. Coach Taylor provides me with the training plans and tactical tools needed for race day. He is great with personal attention and provides same day feedback from races and training rides to help me assess my strengths and weaknesses. I came to Coach Taylor with only 2 years of race experience and he has provided me with a wealth of knowledge to help take me to the next level and beyond. His analysis and feedback on my training/race data has helped me understand the science behind the goals. Not only have I experienced improved results in my performance, but the local riders in the group training rides have also taken notice of my gains and when one asked me recently about my improvement I simply told him – I have a great coach. I look forward to many more years of a partnership with Coach Taylor.”

John N.

Do you need a coach?

Is coaching only reserved for elite athletes? No. Being coached is an option for anyone regardless of their abilities… first-timers, masters class, age-groupers, basically anyone who wants to improve performance and get better racing results.

So why get a coach and do you need a coach? Well you must be thinking about getting a coach because you are reading this page and so the question hangs out there, “What’s holding you back?”, and usually it’s money.

If coaching was free a lot more people would be using coaches. But coaching isn’t free. So if it’s cost that’s holding you back I’d like to put things in perspective based on what I’ve learned over the years…

When it comes time for an athlete to look at the year as a whole, they will budget on spending for nutrition, travelling to events and event fees, gear upgrades and many other things. It’s not common for athletes to budget for coaching costs. It’s an unfortunate oversight as good coaching is a performance multiplier, it adds layered value to all performance areas. Something every athlete should get to experience.


“I was tackling my first 24-hour solo race last season (2014) and I knew that I would need the guidance of a good coach to get me there. My husband had been coached by Shaun for a couple of seasons and had seen some good results and progress and I knew from observing his interactions with Shaun that he was a very engaged and responsive coach. So I thought I would try the “Shaun Method” and see how it went. Well, I feel like I really hit the jackpot with Shaun Taylor as my coach. He is a very intuitive, knowledgeable and intelligent individual and is also somewhat of a guru when it comes to interpreting power data files and he brings all of this to his coaching of an individual athlete.  I felt at all times like he was engaged, reviewing my data and listening to me and my feedback and applying this to create and tweak my training program as the season progressed. I felt like my training program was definitely tailored for me and my specific goals. I would sometimes even get a small lecture if I DIDN’T post a comment after a workout, he truly does care and that creates a great deal of motivation to keep going & pushing. There is nothing more demotivating than not getting feedback from a coach when you have poured your heart and soul into a workout or a race and that is NEVER EVER the case with Shaun. He was sometimes more pumped up about my results or data than I was!

And then there are the results, with power-based training you can really see positive progress, that isn’t just based on a hunch or a feeling or some other subjective measure. The numbers are there in black and white, you can see your actual progress. Shaun is also very good at not just focusing on the numbers, he looks at the whole picture of you as an athlete: your health (mental and physical), your schedule & commitments, your skillset on the bike and your race game. He really knows how to help you start progressing towards becoming an accomplished racer, which is very different from being an accomplished rider. I saw my results improve markedly through the season and I even ended up on the podium in third place in my first ever 24 solo, which I attribute directly to well-paced coaching by Shaun. My incremental progress was so well managed, I never felt like I was over-training or beyond my capabilities- yet the results started happening. I knew with Shaun at the helm, I could just do the workouts and focus on other things aside from worrying about whether I was doing not enough or too much. At all times I felt like I was in expert hands and I have utmost confidence in Shaun as a coach and I wouldn’t hesitate to recommend Shaun to any biking athlete that is serious about committing to the coaching and seeing the results.”

Sarah N.


Most athletes are interested in the Premium Coaching Plan. Fees are $195 per month and for that you get a heck of a lot – unlimited email responses, phone calls, real-time calendar adjustment, daily analysis/feedback and much more. In addition to the monthly Premium Coaching Plan fees, there is a one-time $100 setup fee. I also offer One on One Consulting for athletes who just want to do a reality check. And I do offer race-site coaching and support. See the outline below. Feel free to contact me for more details on the program.


“Shaun’s approach comes from multiple angles, focusing on not just the bike but all the smaller things that make a massive difference in developing into a complete rider. His ability to apply his own experiences, knowledge, and ability to continue to learn with surgical precision, has provided me with the opportunity to take my own racing to the next level. In the time I have been with Shaun I have moved from a “peg holed” mid pack rider, to standing on the podium at the national champs and finishing in the top percentage in national level race series.”

Ben M.